Social media has become an integral part of our daily lives. Both on a private and business level, we eagerly make use of the many online platforms that are available today. Whether you work in B2B or B2C – integrating social media into your marketing strategy is a must. But how do you actually achieve success with social media? As an entrepreneur, you are already busy. In addition, social trends follow at lightning speed. You may not have time to follow this closely. For this you can hire a professional who takes care of managing your social media for you. What this means exactly, that's what we're going to talk about today.
What is social media?
Social media is a term that is no longer foreign to anyone. However, the definition is broader than people think. Social media is a collective term for online platforms on which a user posts content (also known as content). The purpose of these publications is to initiate interaction (a dialogue) with the follower, also known as the user or consumer.
Behind most social media channels is a feed, which is based on an algorithm. An algorithm literally stands for taking an X number of steps to achieve a certain goal. In the case of social media, this runs through a calculation whereby you receive information that can be used by you as a user to be able to reach your target group more successfully. This algorithm is created by repeatedly reusing a channel. The channel will automatically start to see patterns in what you or the user find interesting. For many social media channels, this is measured via likes, shares, comments or views.
The best known and most used social media platforms are Facebook, Instagram, Snapchat, LinkedIn, Twitter, YouTube and TikTok. Each platform is unique in its own way and offers opportunities. Not every platform is therefore suitable for every type of end user. Neither is the content you publish. Step 1 is therefore knowing your target group and then determining which social media platform can be used by you as a marketing tool.
What is social media management?
Managing social media channels consists of managing the online presence on social media platforms of a person or organization. This management can consist of various, separate parts or may include the entire process. Think, for example, of creating interesting content for the channels, publishing it and then analyzing it. Because what happens when the content is posted? Is there reach towards the desired target group? And if so, at what times of the day, week or month is the content consumed? By who? What is the user's behavior? Is there interaction, or is it a one-sided process? The answer to all these questions makes that your social media becomes, is or remains profitable. As a social media manager, you can use various tools and services to gain this insight and monitor supervision.
The benefits of outsourcing your social media management
Outsourcing your social media management offers you several advantages as an entrepreneur:
It's cost-effective: First of all, having a presence on social media is often already a cost-effective initiative, regardless of the marketing budget. This is because in most cases joining is free. As well as publishing content and responding to users. Although this process is technically free, it does cost you time as an entrepreneur, and time is money. Outsourcing this process saves you time. Not only in being present on the platforms, but also in not having to gather all the necessary knowledge to be successful on social media and staying up to date with the latest developments. A social media manager does this for you.
Higher reach: Social media literally puts you in touch with your target audience. At the same time, these platforms are ideal for segmenting and reaching a niche market. Traditional media or advertising opportunities cannot yet operate at such a precise level. With traditional media you therefore have a lot of waste, while you do pay for it. With social media, this 'waste' is much smaller, if used properly. Social media management can help to increase your reach among the right target group. For this, a social media manager uses various professional tools that provide good insight into the actual reach. With this knowledge and data you can fine-tune your social media marketing strategy to achieve more success.
More creative and consistent content: This is probably not the first time you've heard this, but content is key. With the right content you automatically attract the right target group. But, one post is not the other. Simply placing some around can actually be counterproductive. With professional social media management, this creative process is taken care of for you. Based on your briefing, the social media manager draws up a plan to publish content on a daily, weekly or monthly basis that actually adds value to the user.
What to expect from social media management by MIIX
At MIIX we have a great passion for social media. There are many opportunities in this dynamic world. Opportunities that we hope you will not miss as an entrepreneur. Of course with our help, because managing social media takes a lot of time and requires knowledge and expertise. We are happy to take the social media management off your hands for your company.
How we do this? By ensuring that your channels are actively managed based on the frequency you want. We do this by regularly publishing interesting content that is tailored to the target group. With this you create a strong online presence for your business. Our social media management service consists of the following elements:
Creating and posting content
Daily community management
You will be assigned your personal social media manager who will serve as your contact person at all times
Every month we give you all insights
Optionally, you can have photography and/or videography included within this plan for even more success!