The new Apple update iOS 14.5...

This new update has been feared for a while due to its implications for advertisers. After this update, you as a user must give permission for each app before it can store data for personalized advertisements. This will make it more difficult for companies that advertise via Facebook and Instagram to target the right audience and track conversions.

A few simple steps you can take to prevent this as much as possible:

  • Verify your domain in Business Manager;

  • Set up your aggregated events via the pixel;

  • Upload your conversions manually too.