Google Maps has over 1 billion monthly users. There is almost no doubt that you too have used it at some point. The app is not only useful for finding locations, it is also widely used for exploring areas and searching for restaurants and shops.
Often you don't even realize that you use Google Maps. While on vacation, you've probably searched for restaurants in the area. Even if you search for this via Google, the Google Maps results will always appear at the top of the search results, whether you have the app on your phone or not. There is a good chance that you ultimately based your choice for the restaurant on this!
With the popularity of Google Maps, it was only a matter of time before Google introduced advertising capabilities for Maps. Google Maps marketing can be beneficial for many businesses, but it is especially relevant for local businesses such as restaurants and shops.
How does advertising on Google Maps work?
There are two different types of ads on Google Maps, namely Local search ads and Promoted pins.
Local search ads
When you search for a plumber near you on Google Maps, a selection of the nearest companies are shown based on your location and the company's ratings. As a business owner, you can ensure that you are listed as first in a certain area via a Google Maps advertisement. This type of ad helps companies to stand out from the crowd. For example, if you are a local plumber and want to be seen by as many people as possible, this is an excellent way to get this done.
In the example, you can see that Schoenmakerij De Loper has deployed an ad to appear at the top. The ad will appear at the top not only on mobile, but also on desktop searches.
In addition to a local search ad, it is also possible to use a promoted pin. This is relevant for users who are not necessarily looking for a specific company but who are exploring the environment. When you explore an area on Google Maps you will come across several location pins. By means of an advertisement you can ensure that your pin stands out among the rest. This type of ad is especially relevant for restaurants, cafes and hotels.
The benefits of Google Maps marketing
We can conclude that Google Maps is an excellent way to increase the visibility of your business, especially if you run a local business. But what exactly are the benefits of Google Maps marketing as opposed to other advertising methods?
The first and most obvious benefit is that this type of ad really sets a business apart from the rest. Many users looking for a business on Google Maps plan to do something with it in the near future. Because a sponsored company stands out so clearly, there is a good chance that a user will choose this.
Another advantage of advertising on Google Maps is that it has been made very accessible for the user to take action after seeing an advertisement. Because of the large, clear buttons to call or start directions, there is a good chance that many leads will immediately switch to conversions.
Do you want to use Google Maps ads for your business? Let us help you.