After a good conversation, we got to work. J.P. Vis & Zn. has grown over the years into a popular transport company and many truck enthusiasts are fans of the beautiful Vis trucks. As a result, they had already built up a nice following on Facebook. However, not much was done with LinkedIn and they did not have an Instagram account. We decided to create an Instagram account to also appeal to the younger target group, namely the novice drivers. We started by consistently placing strategic posts aimed at the different target groups that J.P. Vis & Zn. has. The goal of J.P. Vis & Zn. was not to attract more customers from their social media presence, but mainly to improve their brand awareness and image and to position themselves as a preferred employer. The latter is particularly important, as there has been a significant driver shortage for years and recruiting good staff can be a challenge. In addition to posting, we also regularly interacted with enthusiastic followers and made sure that the pages were kept up to date. Soon after we started to manage the channels professionally, the number of followers skyrocketed. To this day there is a nice, constant growth to be seen on Facebook, Instagram and LinkedIn. Many posts reach a high number of people and some receive hundreds of responses. Vacancies are now also seen and shared a lot, with the result that J.P. Vis & Zn. receives a good number of applications per vacancy.